1Cal-entrance.jpg

With the new cultural corridor in Downtown Los Angeles that includes the Disney Concert Hall, MOCA, and the new Broad Museum, ESI Design set out to reinvigorate an existing building to reflect the urban renewal. Inspired by the natural L.A. environment, through the use of bold new branding, dynamic media architecture, lighting, updated signage and wayfinding, ESI Design brought new life, new tenants, and eventually a new owner to the Class A office space.

CREDITS
Studio: ESI Design
Role: Environmental Graphic Designer
Client: Beacon Capital Partners

Working with existing architecture and a multidisciplinary team,
my role in the project involved:

  • Creating the new branding for the building and adjoining plaza marketplace
  • Designing the signage and wayfinding for the plazas, building exterior, lobby, plaza marketplace, and entrances to the parking garages.
  • Concept development and production of the L.A. panorama photo applied to the lobby "glass fins"
  • Marketplace retail signage guidelines